To Market We Go | The Bottom Line

 

All Good Things Must Come To An End

Today marks the end of a series of newsletters about the digital marketing for the Manhattan Beach 10K Run.

I hope you enjoyed reading about the process as much as I enjoyed doing the work.

Let's face it,  this event is an easy sell:

  • it takes place in a beautiful setting
  • the volunteers who make it happen are outstanding people
  • all proceeds go back to the community
  • it is entertaining and fun

But, it was lacking a voice to amplify all the wonderful things about it!

Taylor Digital Marketing Produced:

  • a new website
  • a digital footprint
  • a digital ad campaign
  • a blog/email newsletter
  • a content strategy

The Results Speak For Themselves

  • Registrations up 20%
  • Largest growth seen in both "18 - 24" and "25 - 34" demographics
  • Traditional Advertising cost down 50%
  • Total marketing spend down 10%
  • Website Visits from June through October: 29,000+
  • Mailing list sign ups: 538
  • Over 2,500 uses of hashtag #mb10k
  • Over 4,000 views of dedicated MB10k Snapchat filter
  • Read more details here
  • Testimonial from the Race Director

Call today for a free consultation about how Taylor Digital Marketing can help your business 310.748.9128

Image Credit: Molly Taylor

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Molly Taylor