To Market We Go | Eye Want You
All Eyes On You
Yes, what you say is very important when it comes to content production. {read more about that here} But…your audience won’t give you the time of day unless you have a stunning image that catches their eye first!
Where Do Your Eyes Go?
Think about your own browsing on social media. Do you take the time to read something on your Facebook feed that’s a string of long words without an image or do you just keep on scrolling by? B O R I N G! Instagram is ALL about the imagery, every single post is a picture that’s usually pretty cool and draws you in.
Your potential customer won’t give a lick about what you are selling, telling, preaching, advertising, or confessing unless you start with an image that stops their fingers from dancing right past your post.
Does The Stork Deliver Images?
Unfortunately, no. And doubly unfortunate is that most small business don’t have the budget to hire a professional to shoot images for ad campaigns and social media posting. But don't despair, there are some super alternatives at your disposal.
Do This
- Taking your own picture is always the best bet because you know exactly what you are looking for in an image. You don’t need to have a fancy camera and expensive lighting equipment to capture the perfect shot. Use your mobile. It’s got a flash, it’s got filters, it’s free and it’s got just about everything you need for social posting. {I used the photo above after I found it on my iPhone}
- Make a trade with a photog friend. Maybe you don’t have the best eye to shoot pics with your phone, but your bff has a bad ass camera, a creative eye, and is a whiz with Photoshop. See if they’ll take photos for you and you can offer them your services in return in lieu of payment. That’s what friends are for!
- Check out some amazing, free photo sharing sites. There are 2 in particular that I use for my own newsletters and for clients as well.
- The first is Flickr. Set up your account and make sure you look for images in the Creative Commons section for Commercial Use Only and you are free to download and use to your heart’s content.
- The second site I like is Unsplash. These images tend to be a little more artsy and more aligned with what is pleasing to my eye. Flickr can have some pretty kooky stuff on there while Unsplash is G-rated! Again, all you have to do is set up an account and you can download and use the photos wherever you like.
Just make sure when you do use someone else’s image you give them credit!
If you'd like me to do your image sourcing for you, call me: 310.748.9128
Image Credit: Yours Truly
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