To Market We Go | I'll Scratch Your Back If You Scratch Mine
Cross-Promotion
For the last few weeks I have been all about cross-promotion. Wikipedia defines it as, "A form of marketing promotion where customers of one product or service are targeted with promotion of a related product."
This works as long as you have 2 things going for you:
1. A service or product that people believe in and trust.
2. Another business that is willing to partner with you.
Cross-promoting is a fantastic vehicle to get your message in front of a new audience that you would normally not have access to.
Ask
The first step is reaching out to other businesses and going for the ask. The worst that can happen is they say thanks but no thanks and you move onto someone that gives you a yes.
Success Stories
On behalf of the Manhattan Beach 10K Run I reached out to 2 popular sites – Dig MB and South Bay Jackie. I asked them if they’d be willing to promote the race.
Dig MB wrote an email newsletter that went out to their list and amplified it across their social media pages.
South Bay Jackie added the run as an event on her website.
In return, I thanked them across the run's social pages, invited people to follow them and am working on a blog and email newsletter that will go out to the large MB10K email list promoting these folks.
Easy Peasy
Who doesn’t want some free advertising? Put yourself out there and more than likely you will be surprised at the help you will get back in return and the good vibes you get in promoting another business.
Image Credit: Me
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