To Market We Go | mAD men
Good Ol' Days
In the good old days of marketing, you could take out an ad in your local paper, the Yellow Pages, or maybe get a flyer printed and hire a kid to put it on a bunch of windshields for you. Customers would actually look at these items and give you a ring if they needed your services.
But those simpler times are gone and you have to fight to get your business in front of as many eyes as possible. Now people rarely subscribe to a physical newspaper, we no longer hear the thump of the Yellow Pages at our doorstep, and any sort of flyer goes directly into the recycling bin.
Where It's At Now
It’s a challenge for a small business to know where to turn for advertising now: Twitter, Facebook, Yelp, Google…there’s so many options, it’s costly and it’s confusing to know which to choose and what platform is the best for your business.
I vote for Facebook ads. You can set a daily or lifetime budget. With the daily one the ad will pause once your budget is spent and will reset the next day and with the lifetime option, the ad will stop running once your total budget has been reached. You can schedule the ad to run as long as you want.
The best thing about Facebook ads is that you can laser target your audience by their:
- location
- demographics
- interests
- purchasing habits
- and other categories
As you choose these various options it shows you how many people you have the potential to reach.
Facebook will also assist you with creating the ad and giving you tips to help enhance it. Finally, you will get updates with page insights and reporting tools that let you know how your ad is performing and you can change future ads based on this valuable information.
If you need help with your advertising, let's discuss 310.748.9128
Image Credit: ENTER TV-MADMEN 2 MCT by MCC Current on Flickr
Sign up below and every Wednesday we'll send you one short but effective idea that can help you market your business.