I just listened to my favorite podcast, The Science of Social Media. The opening line stated that, “As of July 2020 more than half of all the people on Earth use social media.” Its growth is moving in an upward trajectory. Numbers from DataReportal have found that an average of 1 million people a day have started to use social media for the first time since July 2019! When I get asked if social media is really necessary for one’s business, these are figures you can’t discount. You absolutely need to have a presence here to connect and build relationships with potential customers and keep returning customers coming back.
Read MoreIf you are running some sort of digital ads, whether it be Facebook, Instagram or Google, keep your expectations in check. You must have the mindset that this is a marathon and not a sprint. Most likely you will not see immediate results, results will come as you invest your time in them.
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