To Market We Go | Collab Is Fab
Together Is Better
My client Water, Inc. is a firm believer that we are better together. The seed for this mindset was planted when Chairman and CEO, Major Avignon, started his company in 1977. Major set out to create a business in water filtration when that was virtually non-existent. Today, filtered water is taken for granted. But we have Major to thank for being a pioneer in offering sustainable home solutions across the U.S. to improve the quality of our drinking water.
Partnerships
Water, Inc. has partnered with several brands and distributes their products. One of the longest-standing partnerships has been with Body Glove and Perlick. They teamed up with Body Glove to create high-tech water filters for every home so people across the U.S. can enjoy good-tasting water without dangerous contaminants. For Earth Day, Slater Trout highlighted their BG300 system and discussed how it enables him to cut back on single use plastics. Water, Inc. distributes the high-end Perlick Bar Equipment and Undercounter Refrigeration products for luxurious home enjoyment. Watch this IGTV how to video that Water, Inc. Brand Ambassador Michele Gravina recently did with the Perlick refrigerator in her master bathroom. Yes, you read that right, a refrigerator in her bathroom!
Wish List
Out of their entire line of products, the Water, Inc. Ozone Faucet is at the top of my wish list. Last month I helped them write a blog about it. As I spent time educating myself about the faucet, I rapidly placed it on my dream kitchen wish list. I watched in amazement as Annette Reeves, of Home by AR and Lifestyle Advisor of Pirch, Zoomed with a Water, Inc. sales manager and learned about the benefits of this kitchen tool. In a nutshell, this faucet shoots out a blast of ozonated and it kills 99% of bacteria. It is perfect for cleaning your fruits and veggies, countertops and gets rids of stinky food smells that linger on your fingers. I’d like to strap one of these on my back and shoot ozone water at everything I come into contact with these days!
Tap A Keg
To find out more about other products in the Water, Inc. lineup visit their website. And make sure to follow them on social for helpful tips, kitchen and bath design inspo, how tos and fun. All this week they have been celebrating American Craft Beer Week with highlights of local breweries and tips to enjoy this popular beverage.