Meet Jessica Hickerson, co-founder of a hot local South Bay business - Esplanade Brand. She recently revamped her website and redid the logo for a fresh, updated look. Another part of her digital marketing plan includes taking advantage of free options that are available to everyone - like Instagram and MailChimp.
Read MoreI interviewed Andreanna Liguore, of Bettolino Kitchen, to see how they have persevered in these ever-changing circumstances. I was thrilled to see that they were once again open for indoor dining and then just this week that was put on hold. The good news is they now have outdoor seating in their repertoire as well as curbside pickup and delivery options. They pivot and persevere!
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