Oh joy! There’s a hot, newish, social media app to wrap your head around. But you can’t just download it and join. You must be invited. Well played, Clubhouse, well played. Definitely piques the interest of those not wanting to suffer the scourge of FOMO.
Read MoreMark your calendars for Monday, February 8th, because Taylor Digital Marketing has partnered with some of your favorite South Bay small businesses! We are collectively giving away $1,325.00 in prizes for the Great South Bay Valentines Giveaway!
Read MoreYay Or Nay
My hope is that you do have a Google review strategy implemented for your business. If not, keep reading and I’ll tell you exactly why you ought to have one.
Read MoreThere is a big push to shop local this holiday season to help sustain small businesses that are doing their damnedest to survive. If you live in the South Bay, there’s a perfect opportunity for you to do just that this Saturday, December 5, from 1-5pm!
Read MoreI’ve had my fair share of repair people visit the house for the past two weeks. Luckily, I already had a trusted relationship with most of them. But who do you call if you don’t know a plumber, a roofer, an appliance repair guy, etc.? You can Google, “Plumbers near me” and you will notice, above the ads, Google Guaranteed service providers. Those are the ones you’re gonna call.
Read MoreDo you know what your bounce rate is? If someone visits your site and then bounces, that means they leave without spending any time looking at additional pages on the website and interacting with them. They go to your homepage and then they bounce. This is the sole number on your Google Analytics that you don’t want to be high. The goal is to have people stick around and click on your other pages, checking out your content, product, shopping, etc.
Read MoreI first heard about The Waste Less Shop last year. My cousin had visited the store and shared her adventure on Instagram stories, which I watched with intrigue. I happened to run into my cousin that same day and asked her about it as I was very curious. She explained that it is a place you can go to purchase eco-friendly products for your home and personal care. You can bring your own containers or purchase containers from them, helping to reduce plastic waste.
Read MoreI just listened to my favorite podcast, The Science of Social Media. The opening line stated that, “As of July 2020 more than half of all the people on Earth use social media.” Its growth is moving in an upward trajectory. Numbers from DataReportal have found that an average of 1 million people a day have started to use social media for the first time since July 2019! When I get asked if social media is really necessary for one’s business, these are figures you can’t discount. You absolutely need to have a presence here to connect and build relationships with potential customers and keep returning customers coming back.
Read MoreChef Di and I go wayyyyy back. Many moons ago we first met when I was attending a private cooking lesson with her that a friend had set up. She recently came into my life again in her work with realtor, Dennis Hartley. We were Zooming and she said how familiar I looked. I was wracking my brain and then remembered the cooking class and I that had taught her niece and nephew back in the day. I told her how much I enjoyed the cooking class and my love of her recipes…a natural progression to highlight all of her fun endeavors she’s involved in.
Read MoreMy beloved and very first client, the Manhattan Beach 10k, is back at it for year 43 next week! While the thing that shall not be named is stopping it from happening as a live, in-person event, the MB10k race committee did not let that put a halt to things. As with most events in 2020, the committee had to think outside the box, turning the race into an activity that people can actively participate in, while still being able to adhere to its core mission of giving back to the community.
Read MoreThis week I’ve taken a deeper dive into Google My Business. I touched on it at the start of 2020 in a couple blogs so you could dip your toes in the water, here and here. I watched two talks this week on Whitespark’s Local Search Summit that really stuck with me and I’d like to pass along some of the key points from presenters Greg Glifford and Krystal Taing.
Read MoreThose words strike fear in the hearts of any business owner, especially now! Recently the Village Runner store in the Riviera Village moved from one spot to a new location about a block away. A customer came to the new locale and showed an employee on Apple Maps why she thought they were closed. She had pulled up the store on her phone and the former location showed up and was marked permanently closed. No bueno. Fortunately, there is signage at the old place listing the new address which helps take care of walking traffic. And, the two current locations for their stores are correctly listed within Apple Maps.
Read MoreRecently our youngest daughter made her First Communion. She wore a beautiful dress from Spain, borrowed from a friend, and I wanted something special to compliment it. Enter STEMS by Kate, a South Bay floral designer. Katie used to live down the street from us and I’d always see her toting buckets of flowers with a big smile on her face. As the big day approached I reached out to her and asked if she could design a simple flower crown with some Baby’s Breath and maybe some roses. She said she’d put something together. That something is pictured above! My suggestion was clearly outdated and Katie created a gorgeous design that everyone raved about. The crown was worn to dinner that night, the beach the next day and is still residing on the top shelf of our fridge.
Read MoreDennis Hartley is a longtime South Bay Realtor who knows this area inside and out. People turn to him when they are looking to become homeowners or they need to sell their homes because he is about as true blue as they get. He’s knowledgable, a straight shooter and has a keen eye for design. And if you read the testimonials from past clients, I think you’ll understand why people love to work with him on this very important life decision.
Read MoreI certainly can’t spell inspiration, the 4 times I’ve typed it here, they’ve all been misspelled. Maybe it’s the heat, maybe it’s my brain, sometimes I feel live I’ve developed late onset dyslexia. I digress…What I’m trying to get at is that I’m lacking inspiration lately. I took last week off to enjoy time away with my people and I just can’t get back into the writing groove. I’ve tossed around several ideas in my head for this newsletter and none of them are sticking.
Read MoreIf you are running some sort of digital ads, whether it be Facebook, Instagram or Google, keep your expectations in check. You must have the mindset that this is a marathon and not a sprint. Most likely you will not see immediate results, results will come as you invest your time in them.
Read MoreSee that lad smack dab in the middle of the image above? That’s Andrew. I wrote about him way back when. I have had the good fortune to continue to work alongside him {well he and I have been Zooming way before Zooming was a thing} to this day on many projects with our clients. But today, I’m featuring him and his wealth of knowledge about digital marketing. He practices what he preaches, especially when it comes to his pride and joy, musicto.
Read MoreMeet Jessica Hickerson, co-founder of a hot local South Bay business - Esplanade Brand. She recently revamped her website and redid the logo for a fresh, updated look. Another part of her digital marketing plan includes taking advantage of free options that are available to everyone - like Instagram and MailChimp.
Read MoreLife Is Short Make A Difference. Powerful, simple, succinct, motivating, true. These are the six words that keep OneKid OneWorld beating. OKOW is a client and I wanted share with you what they do and how they use digital marketing to tell their story by interviewing co-founder Josh Bycel.
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